Fra Inderst til Yderst / Inside Out
ChriChri TV targets women aged 25-35 and is packed with honest, touching and inspiring digital content. It is a collaboration between ChriChri, YouSee and Drive Studios.
We made the series ‘Inside Out’ for ChriChriTV as series all about self-confidence, where we meet women with unique features and personalities. We invited them to stand in front of a camera, in nothing but their underwear, to talk about self-esteem, self-confidence, and style. While the camera is rolling, the women will slowly get dressed, piece by piece, ending up in their favourite, signature outfit. Through these intimate and honest portraits, the women will talk about their relationship to their own body, how they choose to accentuate or hide certain details about themselves and what makes their signature outfit special.